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Large Print Finds Its Mark - 2009-05-18 06:00:00 | Publishers Weekly
By many accounts, large print books are well suited to weather the recession. While the category represents a fraction of overall book sales, demand is constant and poised for significant growth. This year the youngest of the baby boomers turn 45; as the population ages, the number of people suffering from normal age-related presbyopia (loss of elasticity in the eye lens), not to mention macular degeneration, diabetic retinopathy, glaucoma and other vision-hindering conditions, will rise. By next year, as many as 20 million Americans will report a visual impairment, according to Lighthouse International, a nonprofit dedicated to preserving vision and to helping people overcome the difficulties of vision loss. For these people—as well as for younger or more sharp-eyed types who prefer their cookbooks, treadmill reading or reference material writ large—accessibility to large type will determine whether and how much is read. In recent years, print on demand technology has helped mitigate cost, modulate quantity and promote variety, enabling certain book business pioneers to take more risks for more potential reward. Other publishers have seen great success by releasing large-print titles directly into trade paperback format. It's a strategy both economical and enabling for consumers who don't have the dexterity to carry a large volume. These advances have inspired Hachette, HarperLuxe, Severn House and others to rebrand their large-print programs, emphasizing that readers can find more of the books they're looking for. Severn House, for example, is introducing into the U.S. market romances and mysteries that are popular in the U.K., as well as the gritty noir of Stephen Solomita. The result of all these efforts, says Chris Bitely at Center Point Large Print, is “more people accepting large print as a format.” So with a widening audience and great potential for swift, economical publication, how exactly will large print grow? It depends on whom you ask.
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