Predictably Irrational Audio Book

Predictably Irrational » Blog Archive » Announcing My New Book!

There is a web site called Just Answer where consumers can post a question concerning a malfunction of any type of home appliance, air conditioning, washer, oven ,etc. Whats interesting is that they allow the customer to decide how much they want to pay for the answer. The consumer is given 3 choices, one very high, one cheap ($5) and one in the $15-20 range. I suspect that these choices are designed around some of the concepts identified in the first book. Two of the choices are decoys setting up a reference point. Its interesting none the less. Thanx

Yay Dan! Now how about a book entitled: “Hey, Policy Idiots! Here’s why this policy won’t work!” Then there could be a bunch of boneheaded policies under consideration, the behavioural economics reasons to anticipate their failure, the historical precendents for relative failure and success in attaining those policy objectives in various domains, and what a better-designed policy might look like. Of course you could hedge all the boldness away by only evaluating policy statements taken at face value, since there might always be detail you don’t know about. It would be a shooting gallery for straw men, but still very useful as a way of rehearsing for people a behavioural economy mindset – so that they could get used to the idea of holding policy makers accountable to realities of human economic psychology.

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